Often called the “Jewel in the crown of Maui,” Lahaina is a destination that is experienced by two million people, or 83% of all Maui visitors, annually. Lahaina town is the second most visited spot on Maui after beaches. We warmly welcome you to visit our historic town, which is nestled between the calm waters of the Au’au Channel facing Lana’i island and the fertile peaks and valleys of Mauna Kahalawai (West Maui mountain range). Lahaina has provided a home for many cultures over the centuries, always welcoming visitors to its inviting shores. For more information and events go to Lahaina’s town calendar.